Link building tips for high Google rankings
Quality inbound links are extremely important for ranking high in search engines like Google and Yahoo. Link popularity acts as a catalyst to the on-page optimization efforts.Â Building good quality backlinks is a time consuming exercise. That is why SEO companies charge a heavy fee to carry out link building tasks for you.
Many website owners make the mistake of buying high pagerank links from irrelevant sites. There are many companies selling linking services that are 100% worthless. Again building links exclusively or mostly from high PageRank sites may flag your site for artificially trying to boost your PageRank.Â For long term benefit and security, the sites you select for inbound links should beÂ from an on-topic neighborhood, and have aged domains.Â There are four good methods for obtaining qualityÂ relevantÂ links.
1. Find websites that may be relevant to your website and approach the webmaster of these sites for a link exchange. There areÂ some link buildingÂ tools which automate this task by sending spam mailsÂ to webmasters. I’d not recommend such tools, but if you really want to use such software, please make sure thatÂ your request in email sounds sincere. Link building is a legitimate marketing strategy and therefore it is worth the time to approach the webmasters in an ethical manner.
2. The second link building strategy is also simple yet powerful.Â Here you submit articles to free article directories/content sites and to be included in other sites’ ezines. The articles should have a link to your website. TheseÂ directories will post your articles on their websites and also offer your article to other webmastersÂ for reprinting on their sites and newsletters. You can also submit your website to directories in appropriate categories for getting valuable relevant backlinks.
3. The third strategy has been around for a long time since the internet started. It is to postÂ in forums and news groups. In these forumsÂ you can interact with many people building knowledge and also have fun.Â Â The backlinks from such forumsÂ are vitalÂ since they do not have ‘nofollow’ flag usually found in blog comments. The search enginesÂ loveÂ forum post linksÂ and it is an easy way to get your site spidered on a regular basis.
4. The fourth strategy is competitive intelligence.Â It involves studyingÂ theÂ keywords, links and sitesÂ that are sending traffic to your competitorâ€™s website. Competitive intelligence will surely supercharge your link building campaign. Link building using competitive intelligence should be considered an integral part of your ongoing marketing effort.