Friday, August 20, 2010

Google Page Rank Algorithm

Page Rank is named after Larry Page. Page Rank is a rank given to each and every page across the world depending upon the number of back links to that particular page.

We cannot say that all the pages do get a page rank according to this formula. Just for purpose the formula used to calculate PR is

Page Rank Formula

1 PR1 = 101 PR0

1 PR2 = 555 PR0 = 101 PR1

1 PR3 = 3,000 PR0 = 555 PR1 = 101 PR2

1 PR4 = 17,000 PR0 = 3,000 PR1 = 555 PR2 = 101 PR3

1 PR5 = 93,000 PR0 = 17,000 PR1 = 3,000 PR2 = 555 PR3 = 101 PR4

1 PR6 = 508,000 PR0 = 93,000 PR1 = 17,000 PR2 = 3,000 PR3 = 555 PR4 = 101 PR5

1 PR7 = 2,878,666 PR0 = 508,000 PR1 = 93,000 PR2 = 17,000 PR3 = 3,000 PR4 = 555 PR5 = 101 PR6

1 PR8 = 15,818,412 PR0 = 2,878,666 PR1 = 508,000 PR2 = 93,000 PR3 = 17,000 PR4 = 3,000 PR5 = 555 PR6 = 101 PR7

1 PR9 = 85,504,929 PR0 = 15,818,412 PR1 = 2,878,666 PR2 = 508,000 PR3 = 93,000 PR4 = 17,000 PR5 = 3,000 PR6 = 555 PR7 = 101 PR8

1 PR10 = 462,188,805 PR0 = 85,504,929 PR1 = 15,818,412 PR2 = 2,878,666 PR3 = 508,000 PR4 = 93,000 PR5 = 19,000 PR6 3,000 PR7 = 555 PR8 = 101 PR9

Wee cannot say that all pages having a PR3 link is a PR1. Google update the page rank of all the pages only a few times in an year. When we see SERP, PR is given very less importance. There are several factors are considered before ranking a page such as relevancy of linking page.

Many people might think that search rankings are done based on only Page Rank. But that is not true. Actually, the ranking is done based on various criteria and PR is also one of the metric that Google considers among many metrics. And as per our researches, the % of importance given to page rank as a metric is reducing in each update of Google.

When the PR of any page is higher, then the value will be very high. As mentioned above but not directly affect the rankings. So give little importance to page rank and do not consider it as the only metric.

Article will be updated as per the latest update।


Friday, August 6, 2010

Campaign Of Link Building - How to Improve ranking your sites

There are a few promotional activities which show late results, but have long lasting influence. Link building also falls in the same category. It takes time to implement and to yield the expected results as well. Wherever we get experts tips for link building, we see that it suggests putting patience. So, let us discuss why we need patience in link building?

Making list of keywords for link building, takes time

A good link with proper anchor text can improve the positioning of website in the search engine result for that keyword. This means that if we make a generalization, we can determine that a site needs about 10-15 keywords (generalized and is not the case for all websites) to rank for and we will have to develop considerable links for each of the keywords.

Determining top 10-15 keywords needs keyword research which includes: Identify most competitive and low competitive keywords, analyze total search on each keywords and set priorities for ranking.

Building networks, take time

Link building is about creating a network of contacts, i.e invest time in finding good contacts and establishing a relationship with them, so you can gain an advantage.

This comprise preparing list of quality resources, interact with them or invite them to join your community or networks. Get in touch with them and maintain relationship.

When we focus on ten key words, we need equal links for each one. Finding a good number of websites that we link requires time and skill.

Manual Efforts, take time

Many of the things that are done manually take long time. Reviewing the link pages, their strengths, theme relevancy, analyzing the link strategies of the competitors, sending link emails, all these activities takes time to perform manually.

Building trusted links, take time

It is a well known fact that if you link your website with an old reputed websites or with the trusted domains (like .gov, .edu etc), your website deserves a higher rankings. However, it takes quite time and research to search these qualified resources.

Thus, if you are contemplating link building campaign, the best advice is think long term and get involved in link building with loads of patience. Your consistent efforts may not give you instant result but will give you long lasting result.

About Author: Link popularity matters deliver Link building services to help organizations achieve their online marketing goals. It provides quality link building to attract relevant traffic and increase link popularity. Contact us to buy one way links

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